How has the view of the coca cola companys vision and mission changed or been reconfirmed by this process of strategic analysis. Coca cola is the leading manufacturer, distributor and marketer in the beverage industry. Remote work advice from the largest allremote company. This paper assesses the business strategy of the coca cola company.
Coca cola company operations and strategies business essay. Pdf strategic marketing plan for cocacola 2016 researchgate. Business strategy for cocacola company research paper. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In order to compete with its competitor, the company develops certain strategies and tactics. In order to compose this plan, we conducted extensive research, including a detailed analysis of your companys environment, both internal and external forces and factors. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. In india the coca cola distribution channel is a bout 6.
Once coca cola have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable. Cocacolas international strategy in africa international. Business strategy assignmnent free download as word doc. Cola company to address changing consumer preferences. Branding is one of the most important aspects of any business, large or small. The company has been aiming at building a successful business that is able to sustain its growth, rather than merely grow.
Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The cocacola company is a leading soft drink and beverage manufacturer and marketer with a footprint in every part of the globe. The drink did not have bubbles at that time and started selling. Business details, marketing strategies and analysis. Coca cola founded in 1886 by dr jhon pemberton worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Coca cola is globally famous for its distribution channels. The coca cola company is now the largest soft drink company in the world. Coca cola was made for the cure of headache and other illnesses 5. Also it helps to expand he business with more likely to use the resources more effectively 2011. In the coming paragraphs i will evaluate the business strategies for coca cola company working as a consultant in ij headquarters.
Find out how the cocacola company is achieving sustainability goals around water stewardship, packaging and more. Business strategy assignmnent coca cola the coca cola. In this essay we are going to study about the international strategy of coca cola company using the ir framework for the indian market. There strategy is quite simple to get the familiar red and white logo firmly imprinted in peoples minds all across the globe. Through technology, coca cola perfected coke as a beverage and spread it throughout the world. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Changes in global environment strategic decision of the company which is operating in global marketing place is becoming increasingly complex.
Apr 07, 2010 coca cola has a business strategy that has been taking place for the last 115 years. The companys objective is to offer and deliver soft drinks products anywhere in the world using safe and affordable supply chain management. Coke as a brand in itself tries to substitute the entire soft drink. This content was copied from view the original, and get the alreadycompleted solution here. The coca cola company has operations in over 200 countries worldwide. Finally place strategy which involve selection of distribution channels, transport arrangement etc which are very essential to. This means pepsicos products in the snack food category account for more than 50% of its business revenue, while a majority of coca cola s revenue comes directly from. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the development strategy of coca cola, finance. Corporate level strategy coca cola company is now the largest soft drink company in the world. High complex systems and the other aspect of management are essentially required for the company. The ccc attributes this to a positive correlation between wealth and the increase in consumption of nonalcoholic readytodrinknartd beverages.
Cola has to examine the external environment and find the most appropriate strategies to survive in the economy. Revenue growth would also be driven by inorganic growth strategies of coca cola, with the company announcing several key acquisitions in 2018, including costa limited completed in. They sell more than two billion unit cases annually, and they operate in 28 countries. Mar 21, 2014 marketing strategies of coca cola company 1. The cocacola image is displayed on tshirts, hats, and collectible memorabilia. Coca cola is a carbonated soft drinks company, which markets its product on a global basis. The green initiatives being implemented by the for the coca cola company and the driving forces behind the initiatives. Coca cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance. Pdf coco cola marketing strategy and market plan ekin duran. Every year 800,000,000 servings of just coca cola are sold in the u.
Implementing a new gotomarket strategy at coca cola enterprises. Business strategy making the necessary moves to establish positions in different businesses and achieve an appropriate amount and kind of diversification. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. This extremely recognizable branding is one of cocacolas greatest strengths. Through our report we try to find out the global challenges of international strategic management to assess the basic strategies, describe the international strategic management process of coca cola company. International business strategy of coca cola mba 575.
There is an evaluation of the internal and external factors that influence the operations of the company in the industry. Understanding cocacolas business model and performance. Aug 17, 2018 the report will also look at the effect of those components on the strategy of the cocacola company, detailing if they are coherent with their public image. Rohrer college of business, rowan university, usa key. Business strategy of introduction coca cola is a very popular cola a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. Moreover, the company has become the largest manufacturer, distributor, and marketer of nonalcoholic beverage concentrates and syrups which operate in more than 200 countries. Overall, the business level strategy of coca cola is a great example for other organisations to learn from. Francisco crespo, svp and chief growth officer at the coca cola company, doesnt just provide. Implementing a new gotomarket strategy at cocacola. In the beverage industry, coca cola is affected by social, political, ecological and technological environmental factors. The book details a method that management consultant joe mechlinski has used to help hundreds of companies grow despite a tough economy as cofounder and ceo of entrequest, inc. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886.
We are here to refresh the world and make a difference. Even today, the us soft drink industry is organized on this principle. We, at alpha consulting group, appreciate the opportunity to present you with this proposed three year strategic business plan. The coca cola companys long term growth strategy of investing in emerging markets, is related to the coca cola company projections in these markets. Strategic business plan for cocacola company college. Coca cola bottling company united cuts operational costs with sap and ibm. The coca cola company is present in more than 200 countries around the globe. The cocacola companys business strategy read a free.
Our strategy and ambitions are clear, and we measure and manage our ongoing. It allows them to conduct business on a global scale while at the same time maintaining a local approach. Global business management november 28th 2014 international business strategy of coca cola ever since. However, the business level strategy itself is not enough to create long term sustainability. It was invest by dr john pemberton, who was a pharmacist in atlanta. Evaluating the growth and competitive strategy of coca cola. Coke is one of the worlds most recognizable and widely sold commercial brands and. The coca cola company targets investing into the longterm growth goals, as well as meeting its shortterm objectives. Jun 16, 2015 read international business strategy of coca cola free essay and over 89,000 other research documents. Cocacola was first introduced on may 8, 1886 by a pharmacist named dr. Opinions expressed by forbes contributors are their own. Get the knowledge you need in order to pass your classes and more.
The firm has a development of different strategies of distribution strategies for the rural and the urban sectors. As such, the company must be aware of the latest economic trends and political movements in each country so as to formulate corporate strategy and manage daytoday operations. Then, the paper will deal with the alignment of those elements with the mission, vision and value statements of the cocacola company and other key aspect of the business strategy. Coca cola uses dominant corporatelevel strategy in its business model to be very successful. This study has focused upon the management issues those are followed by the coca cola company for capturing the global market. Cocacola has been able to continue to exist and develop in an everchanging market because of its ability to steadily innovate and deliver new products. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. International business strategy for globalization michael ba banutugomez william g. The coca cola brand is globally valued and recognized. External analysis remote environment coca cola has several remote environment factors that affect the company. Mainly focus on new strategies to the coca cola company. Market focus and growth strategy of the coca cola company. May 10, 2015 this is an international business strategy assignment on coca cola for indian institute for foreign trade. Promotion strategy which includes the sales promotion, technological change and advertisement were all used by coca cola company in the marketing of its product in nigeria.
Coca cola should try to take into account the needs of its customers and create a greater customer value. Introduction and summary of the company coca cola is known as soft drink of the world bell, 2004. The recipe for cocacola removed the alcohol present in pembertons previous drink recipe for pembertons french wine coca, as prohibition legislation had been passed in atlanta, georgia. Global market entry strategy of coca cola and marketing implications 3. According to kumar, sustainable growth has been the main growth strategy of the organization kumar, 2010. Come browse our large digital warehouse of free sample essays. The company started operating in a decentralized environment that was unfeasible in few years ago. The international strategy of coca cola company marketing essay. Essay corporate level strategy coke cola case 3169 words. Apr 24, 2015 cocacola has much work to do to turn around its business, but q1 results show it is on the right track, ceo muhtar kent tells cnbc. An evaluation of marketing strategies undertaken by coca cola.
Cocacola began to a strategy referred to as play to win innovation. Because of this, coca cola has come up with long term objectives. A key part of corporate strategy is making decisions on how many, what types, and which specific lines of business the company should be in. A specific strategy will help to match strength and distinctive competence in such a way that cocacola enjoys a competitive advantage over immediate rivals in. Apr 09, 20 cola is featured in a new bestselling book entitled, grow regardless, written for small to midsized businesses seeking to create fundamental organizational change. In the following context, we shall come across the swot analysis and porters generic strategy of coca cola.
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