He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He then explains how you can unlock your own creativity to. It sets the concept of creative thinking under another light. I was especialy impressed with his explanations of the creative pause, focus, and how to come up with alternatives. The basic theory, the techniques and sessions structures, how to harvest ideas, and how to finalize the whole session. Further reproduction prohibited without permission. Some people have a preconception that being creative means being totally devoid of structure or social conventions, and that a creative person is out of step with the rest of society in order to generate truly creative concepts. Pdf serious creativity download full pdf book download. Serious creativity will seem a contradiction in terms for many people. Serious creativity brainstorming creativity scribd. Creative thinking cheat sheet from serious creativity.
He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. While education traditionally has focused on literacy and maths, the ability to think effectivelyin this case, generate ideashas been forgotten and neglected. I have read most of his books, and seen him speak at the international conferences on thinking. The following are some of the key takeaways from the book. However, serious creativity is a more elaborated study of lateral thinking in its broadest and most practical dimensions. The term creativity has been taken over by the arts, and there. In it, he presents creativity as a skill that can be taught. Using the power of lateral thinking to create new ideas. This is the seminalwork on deliberate creative thinking. The books provide a great structure to make you work with your creativity. He is best known as the originator of the term lateral thinking structured creativity and the leading proponent of the deliberate teaching of thinking in schools.
Bono s proven lateral thinking methods provide a deliberate, systematic process that will result in innovative thinking. If you want to be the best, focus on your most valuable asset. Direct teaching of thinking as a skill cort cognitive research trust thinking. The world renowned expert in creativity and inventor of the systematic process of lateral thinking shows that serious. Author of thinking course, lateral thinking, serious creativity, the mechanism of mind, wordpower, eureka. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. By contrast, serious creativity proposes that lateral. The concrete way or tools to become creative, to fully design new thoughts. Everyone knows that creativity has to be fun, lively, and crazy so how can we have serious creativity. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which.
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